Segmentation within Scheduling!
Generally, non-commercial channels such as the BBC do not have the time between programmes that advertisements have to provide for commercial channels such as ITV and Channel 4.
Idents add time between programmes generally for the following reasons;
- To provide relevant information.
- To promote a variety of programming.
- To regulate the scheduling to fill time.
- To provide a break for studio workers such as News and Sports.
With segmentation within scheduling, this is generally the grouping of an individual ident between a programme. For example with MTV Hits idents being aired, then a programme would follow and once it has finished MTV Hits ident would then be aired once again. This generally means that it puts the schedule into different segments. The overall idea of the segmentation within scheduling would stem from the film industry. With the opening titles these tend to often be the names of the production as well as the distribution companies, followed by the actors who were in the film as well as the director. However, at the very end of the film the credits would roll of all individuals who had taken part within the production. Due to the same ident being played consistently before and after a show/ film, due to this it generally reinforces the overall channel's identity as well as making it clear at the same time to the audience exactly what channel in which they are watching.
Thursday 29 June 2017
Purpose: Scheduling
Scheduling!
Generally, an ident is there to play an important role when it comes to keeping scheduling for a channel organised. In terms of audiences, an ident is an ideal opportunity which provides their audiences with sufficient important and key information about programme scheduling for that individual channel. This information may perhaps entice the viewer to want to continue watching from that particular channel rather than choosing to swap over to another channel. Going into depth with a scheduling tool which is known as 'Stacking' this places two of the same or even similar shows on after another. With this an ident would generally be there to inform the audience of this which would therefore potentially maintain the audience flow.
Sometimes TV idents are sometimes aired during the period of time in which an advert is aired. This is a very effective use of scheduling due to it emphasising the channel as well as keeping the channel in the viewer's mind. This would generally be reminding them of the brand and it's overall identity.
An ident for E4 would be the beach which this I felt it clearly represents summer and is quite generally natural, which often is often shown during this time of year as it is coming up to summer. You can see that with the ident it is based around a sunny day at a beach, which would also indicate that obviously the ident is shown during the day.
With the design however, in terms of colours, objects, movement and overall space I feel this suggests a certain tone, which would generally be fun, bright and potentially exciting. I feel this that is a perfect example of a careful consideration for the actual scheduling in which of the ident and it results in a much higher quality audience interaction due to the fact that there is an identifiable link between when the ident is being broadcasted and generally at what time of day and year. With this, the same could be said for Channel 4's Tokyo ident back in the day which was set at night in the capital city. This would create a subdued tone and as a viewer of Channel 4 myself, I can clearly see from research that this ident back in the day and was broadcasted in the evenings. Generally, this would be an accurate indication in terms of times, whether day or night and when it is being broadcasted.
Generally, an ident is there to play an important role when it comes to keeping scheduling for a channel organised. In terms of audiences, an ident is an ideal opportunity which provides their audiences with sufficient important and key information about programme scheduling for that individual channel. This information may perhaps entice the viewer to want to continue watching from that particular channel rather than choosing to swap over to another channel. Going into depth with a scheduling tool which is known as 'Stacking' this places two of the same or even similar shows on after another. With this an ident would generally be there to inform the audience of this which would therefore potentially maintain the audience flow.
Sometimes TV idents are sometimes aired during the period of time in which an advert is aired. This is a very effective use of scheduling due to it emphasising the channel as well as keeping the channel in the viewer's mind. This would generally be reminding them of the brand and it's overall identity.
An ident for E4 would be the beach which this I felt it clearly represents summer and is quite generally natural, which often is often shown during this time of year as it is coming up to summer. You can see that with the ident it is based around a sunny day at a beach, which would also indicate that obviously the ident is shown during the day.
With the design however, in terms of colours, objects, movement and overall space I feel this suggests a certain tone, which would generally be fun, bright and potentially exciting. I feel this that is a perfect example of a careful consideration for the actual scheduling in which of the ident and it results in a much higher quality audience interaction due to the fact that there is an identifiable link between when the ident is being broadcasted and generally at what time of day and year. With this, the same could be said for Channel 4's Tokyo ident back in the day which was set at night in the capital city. This would create a subdued tone and as a viewer of Channel 4 myself, I can clearly see from research that this ident back in the day and was broadcasted in the evenings. Generally, this would be an accurate indication in terms of times, whether day or night and when it is being broadcasted.
Purpose: Packaging and Re-Packaging
Packaging and Re-Packaging!
Idents generally serve as somewhat an anchor which contains meaning which reflects their ethos, BBC mostly reflects their ethos. BBC most recently changed their idents whcih were used to reflect their fourth and new ethos of overall celebrating cultural diversity. They responded to this change by directly changing by repacking their idents away from their circular branding to spaced within the UK in which celebrates diversity.
The overall concept when looking at packing and repackaging is generally the evolution of re-designing idents from the same channel while still maintaining a sense of the same corporation identity and general theme, but with a change in brand identity and possible characteristics in which the channel felt would better appeal to their audiences.
Re-brands tend to be quite dependent on their viewing figures. For example if the statistic were low, a channel would generally choose to want to expand their target audience and for this would require to make alterations to the actual brand. However, this would not affect the overall brand loyalty if changes were enabled the current audience would still be able to decipher that the channel is still the same through the actual ident.
Another channel (ITV) had a re-branding and it took place in the overall attempt to be able to appeal to a younger range in terms of audience. This would be evident through the use of typography which would generally appeal due to it being curly and swirly. Which overall to me would suggest a casual, informed tone and one which would be associated with the age category of teenagers as well as younger adults. The technique with the colours as well suggest that the graphic designers had changed the colours of the logo according to the colour scheme of the programme being broadcasted. Due to the overall fact that ITV airs a diverse range of programmes I feel that this is a clever and well used technique. The overall re-branding of the logo had made it more visually appealing for its audiences.
Old logo
New logo
When comparing the logos, with the old being yellow and black with the straight-edged typography of the logo, I personally feel that this is a very professional and corporate tone. Which overall reflects the previous target audience of mainly adults as well as older audiences in general. With the new logo being more colourful which I feel generally reflects and attracts younger audiences to bright colours as I personally would rather be looking at something with more than just two colours which was what was incorporated within the old logo.
Idents generally serve as somewhat an anchor which contains meaning which reflects their ethos, BBC mostly reflects their ethos. BBC most recently changed their idents whcih were used to reflect their fourth and new ethos of overall celebrating cultural diversity. They responded to this change by directly changing by repacking their idents away from their circular branding to spaced within the UK in which celebrates diversity.
The overall concept when looking at packing and repackaging is generally the evolution of re-designing idents from the same channel while still maintaining a sense of the same corporation identity and general theme, but with a change in brand identity and possible characteristics in which the channel felt would better appeal to their audiences.
Re-brands tend to be quite dependent on their viewing figures. For example if the statistic were low, a channel would generally choose to want to expand their target audience and for this would require to make alterations to the actual brand. However, this would not affect the overall brand loyalty if changes were enabled the current audience would still be able to decipher that the channel is still the same through the actual ident.
Another channel (ITV) had a re-branding and it took place in the overall attempt to be able to appeal to a younger range in terms of audience. This would be evident through the use of typography which would generally appeal due to it being curly and swirly. Which overall to me would suggest a casual, informed tone and one which would be associated with the age category of teenagers as well as younger adults. The technique with the colours as well suggest that the graphic designers had changed the colours of the logo according to the colour scheme of the programme being broadcasted. Due to the overall fact that ITV airs a diverse range of programmes I feel that this is a clever and well used technique. The overall re-branding of the logo had made it more visually appealing for its audiences.
Old logo New logoWhen comparing the logos, with the old being yellow and black with the straight-edged typography of the logo, I personally feel that this is a very professional and corporate tone. Which overall reflects the previous target audience of mainly adults as well as older audiences in general. With the new logo being more colourful which I feel generally reflects and attracts younger audiences to bright colours as I personally would rather be looking at something with more than just two colours which was what was incorporated within the old logo.
Purpose: Marketing
Marketing!
In general sense, marketing is the overall study and management of exchange in relationships. Promotion, marketing since within this as idents are serving as a method of promotion both the channel but also acting as a service and the goods which it would sell. With a successful ident, this would generally help with the promotion of an individual programme. An example of this would be E4's Eefer is generally quite a smart and practical way of marketing The Big Bang Theory, which is known as E4's most popular show. The reason behind this is generally due to the fact that they are utilising the overall themes of robotics which are seen in The Big Bang Theory within the ident itself. The clear attempt of synergy had been made even clearer given the fact that the robot was first shown to the audience along with the release of The Big Bang Theory on E4.
Idents can generally be useful as a marketing tool if a channel were to consistently promote a new show or even a returning series. A good example of this would be Channel 4's idents which are for the Simpsons. Channel 4 would/ could release a new ident with the theme of The Simpsons everytime a new season were to be released.
In general sense, marketing is the overall study and management of exchange in relationships. Promotion, marketing since within this as idents are serving as a method of promotion both the channel but also acting as a service and the goods which it would sell. With a successful ident, this would generally help with the promotion of an individual programme. An example of this would be E4's Eefer is generally quite a smart and practical way of marketing The Big Bang Theory, which is known as E4's most popular show. The reason behind this is generally due to the fact that they are utilising the overall themes of robotics which are seen in The Big Bang Theory within the ident itself. The clear attempt of synergy had been made even clearer given the fact that the robot was first shown to the audience along with the release of The Big Bang Theory on E4. Idents can generally be useful as a marketing tool if a channel were to consistently promote a new show or even a returning series. A good example of this would be Channel 4's idents which are for the Simpsons. Channel 4 would/ could release a new ident with the theme of The Simpsons everytime a new season were to be released.
Purpose: Branding
Branding!
A companies overall ethos and aims can general reflect on it idents. With a brand it would generally allow a channel's target audience to be able to associate with any programmes to that channel, especially if the ident is to be consistently played.
This doesn't just tend to just be a visual experience. The sound of TV Idents can also generally help with the build of the identification with a channel who would be popular as it would generally help with their branding. With sound this would work and be good for branding as if perhaps your favourite show was to start, mine being 'The Vampire Diaries', if I was to hear the comforting signal of it showing I would be straight there, it is a comforting signal which allows you to be aware if your favourite show is on. A successful campaign would run alongside a series of idents which would generally continue that companies ethos as well as ideology. Branding is a really strong technique which is used within businesses and it is generally used to direct the link within recognition of audiences in the choice of colour, style and overall purpose. Meaning that in someway, the link can be relevant to the audience and generally have a connection.
A companies overall ethos and aims can general reflect on it idents. With a brand it would generally allow a channel's target audience to be able to associate with any programmes to that channel, especially if the ident is to be consistently played.
This doesn't just tend to just be a visual experience. The sound of TV Idents can also generally help with the build of the identification with a channel who would be popular as it would generally help with their branding. With sound this would work and be good for branding as if perhaps your favourite show was to start, mine being 'The Vampire Diaries', if I was to hear the comforting signal of it showing I would be straight there, it is a comforting signal which allows you to be aware if your favourite show is on. A successful campaign would run alongside a series of idents which would generally continue that companies ethos as well as ideology. Branding is a really strong technique which is used within businesses and it is generally used to direct the link within recognition of audiences in the choice of colour, style and overall purpose. Meaning that in someway, the link can be relevant to the audience and generally have a connection.
Purpose: Identity
Identity!
It is generally essential for any media company/companies to be able to stand out from their competitors, therefore with creating a unique idea for an identity would portray everything about the company. For example it's aims as well as values, also by representing its target audience and perhaps some potential hobbies.
BBC:
Looking at BBC One and how they identify themselves, they have released a new on-screen identity based around the actual symbol of a circle. The reason behind this was done, Peter Fincham who was the controller had said that "In an increasingly competitive marketplace a channel needs to stand out from the crowd and I believe our new identity is just what's needed for BBC ONE".
The new channel identity had launched on air in the morning of the 7th of October 2006, which was a Saturday. The on-screen presentation had also been changed to be able to reflect the overall circle concept. The circle is generally what is there to set the heart of the campaign, this has been familiar among BBC One viewers over the several years, but this is generally modern, forward looking and something different overall which is surprising.
Here are a few examples of BBC One's circle idents:
It is generally essential for any media company/companies to be able to stand out from their competitors, therefore with creating a unique idea for an identity would portray everything about the company. For example it's aims as well as values, also by representing its target audience and perhaps some potential hobbies.
BBC:
Looking at BBC One and how they identify themselves, they have released a new on-screen identity based around the actual symbol of a circle. The reason behind this was done, Peter Fincham who was the controller had said that "In an increasingly competitive marketplace a channel needs to stand out from the crowd and I believe our new identity is just what's needed for BBC ONE".
The new channel identity had launched on air in the morning of the 7th of October 2006, which was a Saturday. The on-screen presentation had also been changed to be able to reflect the overall circle concept. The circle is generally what is there to set the heart of the campaign, this has been familiar among BBC One viewers over the several years, but this is generally modern, forward looking and something different overall which is surprising.
Here are a few examples of BBC One's circle idents:
Design - Entertainment Led
Entertainment Led!
Some idents are generally just made for full entertainment purposes.
ITV:
ITV are a commercial channel therefore their ethos tends to lean towards entertainment we can see this being replicated in their tv idents where we can see their pug being washed in the kitchen sink with no voice over was generally served just for entertainment. With this I feel that ITV's approach is generally that who doesn't like cute dogs, also fitting with their target audiences who would generally own a pug or a dog alike who would be sitting on their laps watching the show to come with them.
Some idents are generally just made for full entertainment purposes.
ITV:
ITV are a commercial channel therefore their ethos tends to lean towards entertainment we can see this being replicated in their tv idents where we can see their pug being washed in the kitchen sink with no voice over was generally served just for entertainment. With this I feel that ITV's approach is generally that who doesn't like cute dogs, also fitting with their target audiences who would generally own a pug or a dog alike who would be sitting on their laps watching the show to come with them.
Design - Information Led
Information-Led!
Information Led is an ad which consists of very little information, entertainment value to them and they generally are purely used for their use as an intermission between ad's and show's what is to come after the ad.
An example of Information-Led:
This would generally be an example of a non-entertaining ident, generally due to the fact that it would only announce the important and essential details of a programme which would follow after the ident which would contain 'flashing images'. This would be a lawful regulation as it warns the viewers of Channel 5, who potentially suffer from epilepsy.
Design - Interaction with Viewers
Interaction with Viewers!
E4's Case Study:
The idents on occasion will start to interact with their viewers through the use of social sites. These sites include; Facebook, Twitter and Instagram, along with E4's YouTube as well as Spotify channels.
The new looks which was devised by 4Creative with the help of the agency known as ManvsMachine, rolled out on the 31st of October which was to coincide with the return of the well known sit-com which is known as 'The Big Bang Theory'. These Idents were created and developed by MPC.
The marketing manager (Charlie Palmer) had said that "It was important that we maintained E4's humour, irreverence and purpleness but with the new branding and Eefer, we wanted to try something truly distinct and invite viewers to engage with us in a way no other channel does."
Bibliography:
Campaignlive.co.uk. E4 rolls out Eefer character in first brand refresh in six years. [online] Available at: http://www.campaignlive.co.uk/article/e4-rolls-eefer-character-first-brand-refresh-six-years/1218877#71tr61USxIrbkAJY.99 [Accessed 29 Jun. 2017].
E4's Case Study:
The idents on occasion will start to interact with their viewers through the use of social sites. These sites include; Facebook, Twitter and Instagram, along with E4's YouTube as well as Spotify channels.
The new looks which was devised by 4Creative with the help of the agency known as ManvsMachine, rolled out on the 31st of October which was to coincide with the return of the well known sit-com which is known as 'The Big Bang Theory'. These Idents were created and developed by MPC.
The marketing manager (Charlie Palmer) had said that "It was important that we maintained E4's humour, irreverence and purpleness but with the new branding and Eefer, we wanted to try something truly distinct and invite viewers to engage with us in a way no other channel does."
Bibliography:
Campaignlive.co.uk. E4 rolls out Eefer character in first brand refresh in six years. [online] Available at: http://www.campaignlive.co.uk/article/e4-rolls-eefer-character-first-brand-refresh-six-years/1218877#71tr61USxIrbkAJY.99 [Accessed 29 Jun. 2017].
Design - Screen Tempo
Screen Tempo!
With the use of institutions scheduling practice would tend to dictate the overall tempo of the Ident. For example if ITV were to show a drama let's say perhaps, 'Downtown Abbey' this would mean that they would unlikely be using a fast paced ident.
With the overall pace of an ident it generally is either slowed down or increased depending on what is best to match the actual type of the channels target audience and the show which would be coming on after the ident. An example of this would be BBC One as they are using fast paced editing which would generally excite an audience if the football were to be coming on afterwards:
BBC 1:
Within the advert it was very quick and the use of bass to get the audience ready for what is going to happen. The use of technology which allows BBC to rewind and fast forward, which generally makes the ad easier to make, as well as looking to some extent professional. The overall tempo fit in with the footage and it seemed everything was going in that direction of being quite fast.
With the use of institutions scheduling practice would tend to dictate the overall tempo of the Ident. For example if ITV were to show a drama let's say perhaps, 'Downtown Abbey' this would mean that they would unlikely be using a fast paced ident.
With the overall pace of an ident it generally is either slowed down or increased depending on what is best to match the actual type of the channels target audience and the show which would be coming on after the ident. An example of this would be BBC One as they are using fast paced editing which would generally excite an audience if the football were to be coming on afterwards:
BBC 1:
Within the advert it was very quick and the use of bass to get the audience ready for what is going to happen. The use of technology which allows BBC to rewind and fast forward, which generally makes the ad easier to make, as well as looking to some extent professional. The overall tempo fit in with the footage and it seemed everything was going in that direction of being quite fast.
Design - Space and Time
Space and Time!
Space:
E4 EEfer & BBC ad:
Primary colours and information which would generally attract the younger audience and fit in the age category of 14-36 year olds. whereas with BBC it is more to the mature audience, due to it being plain and hardly much going on within the ad, considering that BBC's target audience is between the age category is 22-55.
Going into more detail about the E4 ad, the setting in which it was shot I feel was more open and for me that would generally mean that it would be more of an environment for the younger generation which is good due to their target audience being 14-36. E4 also are using bright colours which would draw in their audiences more.
With BBC's ad, their setting is within a town or a square with some colours going round, which is generally quite boring but this would be due to the fact that BBC do deal with formal information such as news and events for their idents which would need to match the overall formality.
Time:
E4 EEfer & BBC ad:
The time in which an ident would be done is potentially dictated by the institutions of scheduling practices as well as audience.
E4 - Their ad would be classed as a commercial channel which would generally mean that they would have longer idents given that they are accustoming to advert space between breaks within shows. As the young don't really have a long attention span, as E4 are using colour and not keeping their ad too long, this would keep their audiences involved.
BBC - As not much is going on within BBC's ad, they wouldn't really need to have as much time as E4. And would generally expect to have shorter idents just based on the fact of lack of advertising space in which is needed filled.
Space:
E4 EEfer & BBC ad:
Primary colours and information which would generally attract the younger audience and fit in the age category of 14-36 year olds. whereas with BBC it is more to the mature audience, due to it being plain and hardly much going on within the ad, considering that BBC's target audience is between the age category is 22-55.
Going into more detail about the E4 ad, the setting in which it was shot I feel was more open and for me that would generally mean that it would be more of an environment for the younger generation which is good due to their target audience being 14-36. E4 also are using bright colours which would draw in their audiences more.
With BBC's ad, their setting is within a town or a square with some colours going round, which is generally quite boring but this would be due to the fact that BBC do deal with formal information such as news and events for their idents which would need to match the overall formality.
Time:
E4 EEfer & BBC ad:
The time in which an ident would be done is potentially dictated by the institutions of scheduling practices as well as audience. E4 - Their ad would be classed as a commercial channel which would generally mean that they would have longer idents given that they are accustoming to advert space between breaks within shows. As the young don't really have a long attention span, as E4 are using colour and not keeping their ad too long, this would keep their audiences involved.
BBC - As not much is going on within BBC's ad, they wouldn't really need to have as much time as E4. And would generally expect to have shorter idents just based on the fact of lack of advertising space in which is needed filled.
Design - Density of Information
Density of information!
Rich in information:
With this ident which was created by E4 themselves and held more in rich information. This would generally be due to the fact that it is longer, as well as it having a voice over with a narrative telling E4's audience what show would be on next and generally the events in which are expected to be happening. With this there is also two characters which are being shown taking activity and the appearance of the robot which is known as 'eefer'. In terms of 'Rich in information' this generally refers to an ident which is giving lots of valid information for the audience, therefore this means that these form of idents are chosen to be used more as they generally share more information.
Minimal information:
However with this ident (BBC One) it tends to be more abstract and generally less informative, meaning it is not generally rich in information. Also there being no narrative being provided as well as the actions within the ident aren't seen to be similar or even have a link with E4's ident, therefore with this one the audiences of BBC One won't be fully informed about what would be going on next. This would generally be due to the fact that the majority of BBC's programmes tend to be more informative. Therefore with the ident it would most likely be shown before a news segment.
Rich in information:
With this ident which was created by E4 themselves and held more in rich information. This would generally be due to the fact that it is longer, as well as it having a voice over with a narrative telling E4's audience what show would be on next and generally the events in which are expected to be happening. With this there is also two characters which are being shown taking activity and the appearance of the robot which is known as 'eefer'. In terms of 'Rich in information' this generally refers to an ident which is giving lots of valid information for the audience, therefore this means that these form of idents are chosen to be used more as they generally share more information.
Minimal information:
However with this ident (BBC One) it tends to be more abstract and generally less informative, meaning it is not generally rich in information. Also there being no narrative being provided as well as the actions within the ident aren't seen to be similar or even have a link with E4's ident, therefore with this one the audiences of BBC One won't be fully informed about what would be going on next. This would generally be due to the fact that the majority of BBC's programmes tend to be more informative. Therefore with the ident it would most likely be shown before a news segment.
Wednesday 28 June 2017
Opportunities: Creation of Corporate Identity
Creation of Corporate Identity!
What is this?
When looking at what a corporate identity or corporate image is, I had found that it generally is the overall manner in which an institution chooses to present themselves to their TV viewers. It is generally a primary task of corporate communications department, in house, external agencies used to maintain and build the identity to accord with as well as facilitating business objectives and to generally have the opportunity to fit in with the channels actual ethos. With an ident it generally requires a corporate title, logo which is potentially logotype and or logogram and supporting devices which are commonly assembled within a general set of guidelines. These guidelines however would govern how the overall identity would be applied and would then potentially include approved colour palettes, typefaces as well as layouts and more...
It is quite important to be able to understand the overall opportunities in which an ident would be able to bring to the table in terms of being able to create a corporate identity. This would be created by the combinations of all the visual elements, which would be from the font in which they use for the text, to the actual placement of the text as well as images in which they use right down to the colour scheme in which they use, this is a unique technique which is used to generally distinguish different corporations from one another. All of the elements in which are used are generally used in a specific way of targeting an audience with brand led promotion. The use of text within based information and is used within idents to display relevant information regarding what is needed to be shown, this would mostly consist of the name of the actual brand or the corporation.
Corporate identities are generally the parent companies of their subsidiaries, brand identities. A potential example of this would generally be BBC. It has different brand identities such as BBC One, BBC Two, BBC Three and BBC Four.
What was the very first BBC ident?
The very first ident for BBC was "Bat Wing's" which established the corporation identity of the BBC from the very beginning. The rotational and circular movements of the sphere which actually represented the world while the wings of the bat represented the sonar waves and satellite communication. In overall context now within relation to the BBC's current mission and overall values, they have displayed what they are all about. "Communication" and "the world" I feel generally connote the internation bond and the link which would be their current mission, which is to be the most creative organisation within the world. With their aim to inform and educate as well as entertain was not generally prevalent within their first idents ever, but now that their overall corporation identity has been established their audiences generally know what the organisation will provide them with, which is generally the idents being their to reinforce their overall identity to a high visual level.
What is this?
When looking at what a corporate identity or corporate image is, I had found that it generally is the overall manner in which an institution chooses to present themselves to their TV viewers. It is generally a primary task of corporate communications department, in house, external agencies used to maintain and build the identity to accord with as well as facilitating business objectives and to generally have the opportunity to fit in with the channels actual ethos. With an ident it generally requires a corporate title, logo which is potentially logotype and or logogram and supporting devices which are commonly assembled within a general set of guidelines. These guidelines however would govern how the overall identity would be applied and would then potentially include approved colour palettes, typefaces as well as layouts and more...
It is quite important to be able to understand the overall opportunities in which an ident would be able to bring to the table in terms of being able to create a corporate identity. This would be created by the combinations of all the visual elements, which would be from the font in which they use for the text, to the actual placement of the text as well as images in which they use right down to the colour scheme in which they use, this is a unique technique which is used to generally distinguish different corporations from one another. All of the elements in which are used are generally used in a specific way of targeting an audience with brand led promotion. The use of text within based information and is used within idents to display relevant information regarding what is needed to be shown, this would mostly consist of the name of the actual brand or the corporation.
Corporate identities are generally the parent companies of their subsidiaries, brand identities. A potential example of this would generally be BBC. It has different brand identities such as BBC One, BBC Two, BBC Three and BBC Four.
What was the very first BBC ident?
The very first ident for BBC was "Bat Wing's" which established the corporation identity of the BBC from the very beginning. The rotational and circular movements of the sphere which actually represented the world while the wings of the bat represented the sonar waves and satellite communication. In overall context now within relation to the BBC's current mission and overall values, they have displayed what they are all about. "Communication" and "the world" I feel generally connote the internation bond and the link which would be their current mission, which is to be the most creative organisation within the world. With their aim to inform and educate as well as entertain was not generally prevalent within their first idents ever, but now that their overall corporation identity has been established their audiences generally know what the organisation will provide them with, which is generally the idents being their to reinforce their overall identity to a high visual level.
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Limitations: Analogue, Digital Recording and Transmission Systems
Analogue, Digital Recording and Transmission Systems! Chandler, D & Munday , R. 2011. A Dictionary of Media and Communication. Oxf...
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Packaging and Re-Packaging! Idents generally serve as somewhat an anchor which contains meaning which reflects their ethos, BBC mostly ref...
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Information-Led! Information Led is an ad which consists of very little information, entertainment value to them and they generally are...
