Opportunities: Branding of Content

Branding of Content!

Importance, it is important that brands are using the appropriate imagery when creating their idents, this would generally be because it would help with the overall creation of tone. Within idents tone is important as it is what will be used generally to target the audience, for example within a food network organisation, the imagery here would be of food as well as cooking equipment within the ident which would generally display the correct tone for that specific channel. Idents also are needed to appeal to the right target audience and with the right tone as well as imagery this would definitely be achievable. An example of this would be CBBC channels which had a dark colour scheme for one of their idents, the tone would not generally be suitable for their audiences which then in turn would make the channel not as appealing to their target audiences.  

An example of this would be ITV when they use shows such as Family Guy and Love Island. Whereas with Channel 4 they would use 'The Big Bang Theory as well as The Simpsons. 



ITV2 tend to use a huge range of Family Guy idents to be able to promote one of their most popular shows in which they have. They tend to do this so that they are branding their content which would generally attract new audiences to the mix and they would also be promoting for other shows such as Love Island for example. 

The traditional overall meaning of branding actually related to the use of heated iron which would leave a certain mark on an object. The logo of the channel which at the end of the day would represent the channels mission, aims as well as values. They would also be the main focus within the channels idents, often 'stamped' within one of the corners on your screen in which during the programmes when aired on that channel an example of this could be for example BBC.