What is this?
When looking at what a corporate identity or corporate image is, I had found that it generally is the overall manner in which an institution chooses to present themselves to their TV viewers. It is generally a primary task of corporate communications department, in house, external agencies used to maintain and build the identity to accord with as well as facilitating business objectives and to generally have the opportunity to fit in with the channels actual ethos. With an ident it generally requires a corporate title, logo which is potentially logotype and or logogram and supporting devices which are commonly assembled within a general set of guidelines. These guidelines however would govern how the overall identity would be applied and would then potentially include approved colour palettes, typefaces as well as layouts and more...
It is quite important to be able to understand the overall opportunities in which an ident would be able to bring to the table in terms of being able to create a corporate identity. This would be created by the combinations of all the visual elements, which would be from the font in which they use for the text, to the actual placement of the text as well as images in which they use right down to the colour scheme in which they use, this is a unique technique which is used to generally distinguish different corporations from one another. All of the elements in which are used are generally used in a specific way of targeting an audience with brand led promotion. The use of text within based information and is used within idents to display relevant information regarding what is needed to be shown, this would mostly consist of the name of the actual brand or the corporation.
Corporate identities are generally the parent companies of their subsidiaries, brand identities. A potential example of this would generally be BBC. It has different brand identities such as BBC One, BBC Two, BBC Three and BBC Four.
What was the very first BBC ident?
The very first ident for BBC was "Bat Wing's" which established the corporation identity of the BBC from the very beginning. The rotational and circular movements of the sphere which actually represented the world while the wings of the bat represented the sonar waves and satellite communication. In overall context now within relation to the BBC's current mission and overall values, they have displayed what they are all about. "Communication" and "the world" I feel generally connote the internation bond and the link which would be their current mission, which is to be the most creative organisation within the world. With their aim to inform and educate as well as entertain was not generally prevalent within their first idents ever, but now that their overall corporation identity has been established their audiences generally know what the organisation will provide them with, which is generally the idents being their to reinforce their overall identity to a high visual level.
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