Design - Density of Information

Density of information! 

Rich in information:

With this ident which was created by E4 themselves and held more in rich information. This would generally be due to the fact that it is longer, as well as it having a voice over with a narrative telling E4's audience what show would be on next and generally the events in which are expected to be happening. With this there is also two characters which are being shown taking activity and the appearance of the robot which is known as 'eefer'. In terms of 'Rich in information' this generally refers to an ident which is giving lots of valid information for the audience, therefore this means that these form of idents are chosen to be used more as they generally share more information. 



Minimal information:



However with this ident (BBC One) it tends to be more abstract and generally less informative, meaning it is not generally rich in information. Also there being no narrative being provided as well as the actions within the ident aren't seen to be similar or even have a link with E4's ident, therefore with this one the audiences of BBC One won't be fully informed about what would be going on next. This would generally be due to the fact that the majority of BBC's programmes tend to be more informative. Therefore with the ident it would most likely be shown before a news segment.