Design - Space and Time

Space and Time!

Space:

E4 EEfer & BBC ad:

Primary colours and information which would generally attract the younger audience and fit in the age category of 14-36 year olds. whereas with BBC it is more to the mature audience, due to it being plain and hardly much going on within the ad, considering that BBC's target audience is between the age category is 22-55. 

Going into more detail about the E4 ad, the setting in which it was shot I feel was more open and for me that would generally mean that it would be more of an environment for the younger generation which is good due to their target audience being 14-36. E4 also are using bright colours which would draw in their audiences more.

With BBC's ad, their setting is within a town or a square with some colours going round, which is generally quite boring but this would be due to the fact that BBC do deal with formal information such as news and events for their idents which would need to match the overall formality. 

Time:

E4 EEfer & BBC ad:

The time in which an ident would be done is potentially dictated by the institutions of scheduling practices as well as audience. 

E4 - Their ad would be classed as a commercial channel which would generally mean that they would have longer idents given that they are accustoming to advert space between breaks within shows. As the young don't really have a long attention span, as E4 are using colour and not keeping their ad too long, this would keep their audiences involved. 

BBC - As not much is going on within BBC's ad, they wouldn't really need to have as much time as E4. And would generally expect to have shorter idents just based on the fact of lack of advertising space in which is needed filled.