Design - Screen Tempo

Screen Tempo!

With the use of institutions scheduling practice would tend to dictate the overall tempo of the Ident. For example if ITV were to show a drama let's say perhaps, 'Downtown Abbey' this would mean that they would unlikely be using a fast paced ident. 

With the overall pace of an ident it generally is either slowed down or increased depending on what is best to match the actual type of the channels target audience and the show which would be coming on after the ident. An example of this would be BBC One as they are using fast paced editing which would generally excite an audience if the football were to be coming on afterwards: 

BBC 1:



Within the advert it was very quick and the use of bass to get the audience ready for what is going to happen. The use of technology which allows BBC to rewind and fast forward, which generally makes the ad easier to make, as well as looking to some extent professional. The overall tempo fit in with the footage and it seemed everything was going in that direction of being quite fast.