Interaction with Viewers!
E4's Case Study:
The idents on occasion will start to interact with their viewers through the use of social sites. These sites include; Facebook, Twitter and Instagram, along with E4's YouTube as well as Spotify channels.
The new looks which was devised by 4Creative with the help of the agency known as ManvsMachine, rolled out on the 31st of October which was to coincide with the return of the well known sit-com which is known as 'The Big Bang Theory'. These Idents were created and developed by MPC.
The marketing manager (Charlie Palmer) had said that "It was important that we maintained E4's humour, irreverence and purpleness but with the new branding and Eefer, we wanted to try something truly distinct and invite viewers to engage with us in a way no other channel does."
Bibliography:
Campaignlive.co.uk. E4 rolls out Eefer character in first brand refresh in six years. [online] Available at: http://www.campaignlive.co.uk/article/e4-rolls-eefer-character-first-brand-refresh-six-years/1218877#71tr61USxIrbkAJY.99 [Accessed 29 Jun. 2017].
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