Information-Led!
Information Led is an ad which consists of very little information, entertainment value to them and they generally are purely used for their use as an intermission between ad's and show's what is to come after the ad.
An example of Information-Led:
This would generally be an example of a non-entertaining ident, generally due to the fact that it would only announce the important and essential details of a programme which would follow after the ident which would contain 'flashing images'. This would be a lawful regulation as it warns the viewers of Channel 5, who potentially suffer from epilepsy.
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