Opportunities: Display of Text-based Information

Display of Text-based Information!

With this having a clear opportunity of on-screen representation is generally having the ability of being able to give information and ideas visually. Although some aspects of information would generally have no other way of being shown apart from through the use of text, although this may not seem like a generally visual and appealing way of communicating information to the audience through a general visual medium such as television, on-screen graphics generally would enable it to not be so boring in terms of it just being a huge bulk of text on a screen.  

On-screen graphic representation is generally used to help sell a product. The information about the overall product is potentially conveyed in an interesting way this can be through things such as info-graphics, along with a voice over rather than a long-winded lecture which would present how 'great' the product is. On-screen graphics are also used to generally publicise a company and its overall values, missions and aims. 

A good example of this perhaps could be from the oil spillage which occurred a while ago now but the video was an animated 'infographic' which generally told the viewers about the gulf oil spill. 



Generally within the video there is a big part which is the numerical side of things and having the infograph potentially shows written words which are shown on the screen within animation, which would then allow the audience to be able to enjoy what they're reading as well as it being easier to understand, this would also take effect to the deaf community who would need infographs to make it easier to understand. I feel that this video is generally quite effective as it is showing attempts to be able to make text based information much more interesting in the way that they're adding in animations. This is generally more interesting not to just read but also visually more impacting on the audience of the video. However, even though the topic of this specific subject isn't so interested, with the use of text-based information and animations within the video have cleverly made it so that it is not just a huge block of information being shown on a screen but showing little by little with a visual demonstration using animation.