Opportunities: Creation of Tone

Creation of Tone!

An opportunity would generally be that as a producer you would have to install your own ethos or ideology. One way in which this can be done is through the tone of a specific ident. 

Generally when trying to create a tone, on-screen graphics are used to be able to set a particular tone. With finding the correct tone it would be an opportunity for a corporate or brand identity to then be able to be successful as well as appeal to its target audience. With Colour, tempo and sound, these generally create the tone of an ident. With an ident which for say  used black and white in terms of the feel this would generally give it that old fashion feel. Which if combined with a slow pace as well as steady beat could potentially suggest a more formal tone for an older audience. However, with a lively tone this could potentially be created through the use of bright colours and upbeat audio as well as busy content. This would be applied to more of a younger generation of audiences, which would therefore reflect the tone. 


Looking at ITV, after it's re-branding. The general use of the blue within is quite a corporate colour to be using which I feel generally creates the tone of the business and its professionalism. With the turquoise mix of green as well as blue and the connotations of these colours would generally reflect the nature of it while representing that it is a new beginning and growth is underway. The overall creation of the tone generally links in with being able to appeal to a tone which would link in with being able to meet target audiences in terms of being able to appeal your show towards them to keep viewers as well as attract new ones. This would generally suggest that with ITV and its new beginning as it is an attempt to potentially be able to appeal more towards the younger generations of audiences. This to me is quite obvious just due to the fact of the use of bright colours. The overall colour scheme generally reflects the general colours in which are used in the upcomming programme ITV news. With audio, this isn't very loud or upbeat per say. But this would suggest that the main focus is meant to be more on the visual rather than just the audio. This generally shows that it can be efficient to show relevant information with a consistent awareness of time constraints. This would be to then appeal to someone who could potentially be quite busy for example a businessman, as they would generally be living busy lives and would probably have little to no time to concentrate on the audio.

However when looking later on with ITV 2 with Family Guy:


Quagmire is generally used due to the fact that it just gives off a general comical tone for the audiences who are in love with Quagmires jokey side. I feel that in terms of audiences this would be for audiences within the age range of 16-34 year olds. Which again I feel using as a brand to promote other shows on their actual channel but also are using a comical tone just generally there in the effort to be able to attract new viewers to the mix.