Opportunities: Appeal to Target Audience

Appeal to Target Audience!

Idents tend to be typically aimed towards a certain demographic group, which would be split up into age and gender. Even though some of the on-screen graphics are of places as opposed to people, which overall would generally bring in the idea of psychographics. 

Psychographics is the general meaning of being able to study and classify people in terms of being able to accord them based on attitudes, aspirations and generally other psychological criteria, especially within market research. 

On screen graphics generally offer to you the opportunity to be able to appeal to a target audience in many ways rather than just a few methods. 

An ident I will be talking about is, Comedy Central London, this is generally a city which shows a graphic animation as the logo as it his the gherkin and wobbles. This is to add the overall comedy part of it and also to suggest and show that it would likely never happen. This suggests to me that the channels target audience would generally be people who are interested within the comedy genre which I feel why the name is 'Comedy Central'. The idea of the ident showing the city of London I feel could generally be to some extent an indication that men or women who are living within London (demographics - geographical location) would therefore enjoy watching the channel or have an overall better interaction, which could generally be due to the English jokes in which are being made within the programmes as an example. In terms of other idents they would tend to use more colours which would suggest that they would intend their demographic audience and objects to imply the psychographics of their audiences. 

An example of this would potentially be BBC Three Kick Step Turn Ident:



With the colours in which the ident is using I would say that it is mostly purple as well as using pink and blue which in my opinion would indicate that the ident is generally for both genders being male and female.

As for the animations in which the ident is showing would be firstly, blue heels and red lipstick which could suggest in someway that it was women's favourite. And with the car animations this could generally be aimed towards men as being a gadget in men's lives in which they would enjoy the most. With the Disco ball this could indicate a party which both men and women both enjoy doing. Lastly, with the animated people being shown, both being men and women who are joining together to dance meaning that they would show the viewers that they are being brought together because of their enjoyment of the programmes show on that specific channel. 

However, there is a downfall to using on-screen graphics and this would generally be that it is time consuming and expensive etc.