Idents are generally created for the use of promotion and to form a potential identity which would stick for a brand. Over the years and continued uses of idents in-between programming as well as onscreen graphics during programmes have generally helped with the encouragement of brand loyalty due to the brand logo always being presented onscreen audience becoming familiar with the logo, this would therefore generate somewhat of a relation between the viewer and the channels brand. Graphics within the programmes are also used as a way of branding the overall content in which is shown on that specific channel, due to the fact that their logo is always visible, therefore showing that they are always putting their name onto productions, which generally states a valid point to the viewers that this product follows the channels values and overall aims.
ITV generally have a huge range of idents in which are being advertised daily through their channels. The idents which are being portrayed are either similar or the exact same. Overall, they would do this for the use of being able to attract brand loyalty to their audiences. They would often use family guy for these uses as it is a popular TV show and good to use to promote their channel. ITV within the UK is the only channel which shows Family Guy unless you have an active prescription with FOX, but generally ITV is the only free channel which airs Family Guy.
An example of the comedian effect used from Family Guy is shown below:
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