Limitation: Typography

Typography!

With External Agencies they tend to be employed by certain institutions which are generally limited to certain 'house fonts' which could be used by that certain company. 

With typography you would have to consider that there are many different channels in which use vass amounts of typography. An example of this would be BBC1 using a plain and original, simple typography. This would generally class as a limitation because it makes you have to cut down on the creative side in which you could show. 

Here is an image of an ident in which BBC1 had used and it shows the general simpleness of the typography in which BBC1 uses. However, with the colour limitations, limited typography can potentially also be seen as positive as it would help the channel build an overall recognisable brand in which the audience would be familiar with. With the limited typography this generally means that the idents across the actual channel would be linked and would generally be quite obvious to be for one channel. 

Typography is generally a method which involves text being placed on a screen. This would be a limitation as it has to be legible as well as easy to read. Back in the day/ the past there didn't tend to be many device types that were on the market this generally meant that the overall quality and screen sizes were fairly similar. This shows and means that back in the day typography wasn't really taken seriously in terms of not done with a lot of thinking. 

These days with the release of new versions of computer software and models which create different screen resolutions. This generally affects the quality of the typography as well as how it appears on different devices. It may even become pixelated or too small which would make it difficult to read. If the on-screen graphics were to be created using a smaller screen than the one it will be broadcasted on then perhaps it may even pixelate.