A companies overall ethos and aims can general reflect on it idents. With a brand it would generally allow a channel's target audience to be able to associate with any programmes to that channel, especially if the ident is to be consistently played.
This doesn't just tend to just be a visual experience. The sound of TV Idents can also generally help with the build of the identification with a channel who would be popular as it would generally help with their branding. With sound this would work and be good for branding as if perhaps your favourite show was to start, mine being 'The Vampire Diaries', if I was to hear the comforting signal of it showing I would be straight there, it is a comforting signal which allows you to be aware if your favourite show is on. A successful campaign would run alongside a series of idents which would generally continue that companies ethos as well as ideology. Branding is a really strong technique which is used within businesses and it is generally used to direct the link within recognition of audiences in the choice of colour, style and overall purpose. Meaning that in someway, the link can be relevant to the audience and generally have a connection.
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