In general sense, marketing is the overall study and management of exchange in relationships. Promotion, marketing since within this as idents are serving as a method of promotion both the channel but also acting as a service and the goods which it would sell. With a successful ident, this would generally help with the promotion of an individual programme. An example of this would be E4's Eefer is generally quite a smart and practical way of marketing The Big Bang Theory, which is known as E4's most popular show. The reason behind this is generally due to the fact that they are utilising the overall themes of robotics which are seen in The Big Bang Theory within the ident itself. The clear attempt of synergy had been made even clearer given the fact that the robot was first shown to the audience along with the release of The Big Bang Theory on E4. Idents can generally be useful as a marketing tool if a channel were to consistently promote a new show or even a returning series. A good example of this would be Channel 4's idents which are for the Simpsons. Channel 4 would/ could release a new ident with the theme of The Simpsons everytime a new season were to be released.
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