It is generally essential for any media company/companies to be able to stand out from their competitors, therefore with creating a unique idea for an identity would portray everything about the company. For example it's aims as well as values, also by representing its target audience and perhaps some potential hobbies.
BBC:
Looking at BBC One and how they identify themselves, they have released a new on-screen identity based around the actual symbol of a circle. The reason behind this was done, Peter Fincham who was the controller had said that "In an increasingly competitive marketplace a channel needs to stand out from the crowd and I believe our new identity is just what's needed for BBC ONE".
The new channel identity had launched on air in the morning of the 7th of October 2006, which was a Saturday. The on-screen presentation had also been changed to be able to reflect the overall circle concept. The circle is generally what is there to set the heart of the campaign, this has been familiar among BBC One viewers over the several years, but this is generally modern, forward looking and something different overall which is surprising.
Here are a few examples of BBC One's circle idents:
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