Purpose: Scheduling

Scheduling!

Generally, an ident is there to play an important role when it comes to keeping scheduling for a channel organised. In terms of audiences, an ident is an ideal opportunity which provides their audiences with sufficient important and key information about programme scheduling for that individual channel. This information may perhaps entice the viewer to want to continue watching from that particular channel rather than choosing to swap over to another channel. Going into depth with a scheduling tool which is known as 'Stacking' this places two of the same or even similar shows on after another. With this an ident would generally be there to inform the audience of this which would therefore potentially maintain the audience flow. 

Sometimes TV idents are sometimes aired during the period of time in which an advert is aired. This is a very effective use of scheduling due to it emphasising the channel as well as keeping the channel in the viewer's mind. This would generally be reminding them of the brand and it's overall identity. 



An ident for E4 would be the beach which this I felt it clearly represents summer and is quite generally natural, which often is often shown during this time of year as it is coming up to summer. You can see that with the ident it is based around a sunny day at a beach, which would also indicate that obviously the ident is shown during the day.

With the design however, in terms of colours, objects, movement and overall space I feel this suggests a certain tone, which would generally be fun, bright and potentially exciting. I feel this that is a perfect example of a careful consideration for the actual scheduling in which of the ident and it results in a much higher quality audience interaction due to the fact that there is an identifiable link between when the ident is being broadcasted and generally at what time of day and year. With this, the same could be said for Channel 4's Tokyo ident back in the day which was set at night in the capital city. This would create a subdued tone and as a viewer of Channel 4 myself, I can clearly see from research that this ident back in the day and was broadcasted in the evenings. Generally, this would be an accurate indication in terms of times, whether day or night and when it is being broadcasted.