Creation of Tone!
An opportunity would generally be that as a producer you would have to install your own ethos or ideology. One way in which this can be done is through the tone of a specific ident.
Generally when trying to create a tone, on-screen graphics are used to be able to set a particular tone. With finding the correct tone it would be an opportunity for a corporate or brand identity to then be able to be successful as well as appeal to its target audience. With Colour, tempo and sound, these generally create the tone of an ident. With an ident which for say used black and white in terms of the feel this would generally give it that old fashion feel. Which if combined with a slow pace as well as steady beat could potentially suggest a more formal tone for an older audience. However, with a lively tone this could potentially be created through the use of bright colours and upbeat audio as well as busy content. This would be applied to more of a younger generation of audiences, which would therefore reflect the tone.
Looking at ITV, after it's re-branding. The general use of the blue within is quite a corporate colour to be using which I feel generally creates the tone of the business and its professionalism. With the turquoise mix of green as well as blue and the connotations of these colours would generally reflect the nature of it while representing that it is a new beginning and growth is underway. The overall creation of the tone generally links in with being able to appeal to a tone which would link in with being able to meet target audiences in terms of being able to appeal your show towards them to keep viewers as well as attract new ones. This would generally suggest that with ITV and its new beginning as it is an attempt to potentially be able to appeal more towards the younger generations of audiences. This to me is quite obvious just due to the fact of the use of bright colours. The overall colour scheme generally reflects the general colours in which are used in the upcomming programme ITV news. With audio, this isn't very loud or upbeat per say. But this would suggest that the main focus is meant to be more on the visual rather than just the audio. This generally shows that it can be efficient to show relevant information with a consistent awareness of time constraints. This would be to then appeal to someone who could potentially be quite busy for example a businessman, as they would generally be living busy lives and would probably have little to no time to concentrate on the audio.
However when looking later on with ITV 2 with Family Guy:
Quagmire is generally used due to the fact that it just gives off a general comical tone for the audiences who are in love with Quagmires jokey side. I feel that in terms of audiences this would be for audiences within the age range of 16-34 year olds. Which again I feel using as a brand to promote other shows on their actual channel but also are using a comical tone just generally there in the effort to be able to attract new viewers to the mix.
Tuesday, 4 July 2017
Opportunities: Branding of Content
Branding of Content!
Importance, it is important that brands are using the appropriate imagery when creating their idents, this would generally be because it would help with the overall creation of tone. Within idents tone is important as it is what will be used generally to target the audience, for example within a food network organisation, the imagery here would be of food as well as cooking equipment within the ident which would generally display the correct tone for that specific channel. Idents also are needed to appeal to the right target audience and with the right tone as well as imagery this would definitely be achievable. An example of this would be CBBC channels which had a dark colour scheme for one of their idents, the tone would not generally be suitable for their audiences which then in turn would make the channel not as appealing to their target audiences.
An example of this would be ITV when they use shows such as Family Guy and Love Island. Whereas with Channel 4 they would use 'The Big Bang Theory as well as The Simpsons.
ITV2 tend to use a huge range of Family Guy idents to be able to promote one of their most popular shows in which they have. They tend to do this so that they are branding their content which would generally attract new audiences to the mix and they would also be promoting for other shows such as Love Island for example.
The traditional overall meaning of branding actually related to the use of heated iron which would leave a certain mark on an object. The logo of the channel which at the end of the day would represent the channels mission, aims as well as values. They would also be the main focus within the channels idents, often 'stamped' within one of the corners on your screen in which during the programmes when aired on that channel an example of this could be for example BBC.
Importance, it is important that brands are using the appropriate imagery when creating their idents, this would generally be because it would help with the overall creation of tone. Within idents tone is important as it is what will be used generally to target the audience, for example within a food network organisation, the imagery here would be of food as well as cooking equipment within the ident which would generally display the correct tone for that specific channel. Idents also are needed to appeal to the right target audience and with the right tone as well as imagery this would definitely be achievable. An example of this would be CBBC channels which had a dark colour scheme for one of their idents, the tone would not generally be suitable for their audiences which then in turn would make the channel not as appealing to their target audiences.
An example of this would be ITV when they use shows such as Family Guy and Love Island. Whereas with Channel 4 they would use 'The Big Bang Theory as well as The Simpsons.
ITV2 tend to use a huge range of Family Guy idents to be able to promote one of their most popular shows in which they have. They tend to do this so that they are branding their content which would generally attract new audiences to the mix and they would also be promoting for other shows such as Love Island for example.
Opportunities: Display of Text-based Information
Display of Text-based Information!
With this having a clear opportunity of on-screen representation is generally having the ability of being able to give information and ideas visually. Although some aspects of information would generally have no other way of being shown apart from through the use of text, although this may not seem like a generally visual and appealing way of communicating information to the audience through a general visual medium such as television, on-screen graphics generally would enable it to not be so boring in terms of it just being a huge bulk of text on a screen.
On-screen graphic representation is generally used to help sell a product. The information about the overall product is potentially conveyed in an interesting way this can be through things such as info-graphics, along with a voice over rather than a long-winded lecture which would present how 'great' the product is. On-screen graphics are also used to generally publicise a company and its overall values, missions and aims.
A good example of this perhaps could be from the oil spillage which occurred a while ago now but the video was an animated 'infographic' which generally told the viewers about the gulf oil spill.
Generally within the video there is a big part which is the numerical side of things and having the infograph potentially shows written words which are shown on the screen within animation, which would then allow the audience to be able to enjoy what they're reading as well as it being easier to understand, this would also take effect to the deaf community who would need infographs to make it easier to understand. I feel that this video is generally quite effective as it is showing attempts to be able to make text based information much more interesting in the way that they're adding in animations. This is generally more interesting not to just read but also visually more impacting on the audience of the video. However, even though the topic of this specific subject isn't so interested, with the use of text-based information and animations within the video have cleverly made it so that it is not just a huge block of information being shown on a screen but showing little by little with a visual demonstration using animation.
With this having a clear opportunity of on-screen representation is generally having the ability of being able to give information and ideas visually. Although some aspects of information would generally have no other way of being shown apart from through the use of text, although this may not seem like a generally visual and appealing way of communicating information to the audience through a general visual medium such as television, on-screen graphics generally would enable it to not be so boring in terms of it just being a huge bulk of text on a screen.
On-screen graphic representation is generally used to help sell a product. The information about the overall product is potentially conveyed in an interesting way this can be through things such as info-graphics, along with a voice over rather than a long-winded lecture which would present how 'great' the product is. On-screen graphics are also used to generally publicise a company and its overall values, missions and aims.
A good example of this perhaps could be from the oil spillage which occurred a while ago now but the video was an animated 'infographic' which generally told the viewers about the gulf oil spill.
Generally within the video there is a big part which is the numerical side of things and having the infograph potentially shows written words which are shown on the screen within animation, which would then allow the audience to be able to enjoy what they're reading as well as it being easier to understand, this would also take effect to the deaf community who would need infographs to make it easier to understand. I feel that this video is generally quite effective as it is showing attempts to be able to make text based information much more interesting in the way that they're adding in animations. This is generally more interesting not to just read but also visually more impacting on the audience of the video. However, even though the topic of this specific subject isn't so interested, with the use of text-based information and animations within the video have cleverly made it so that it is not just a huge block of information being shown on a screen but showing little by little with a visual demonstration using animation.
Thursday, 29 June 2017
Purpose: Segmentation within Scheduling
Segmentation within Scheduling!
Generally, non-commercial channels such as the BBC do not have the time between programmes that advertisements have to provide for commercial channels such as ITV and Channel 4.
Idents add time between programmes generally for the following reasons;
- To provide relevant information.
- To promote a variety of programming.
- To regulate the scheduling to fill time.
- To provide a break for studio workers such as News and Sports.
With segmentation within scheduling, this is generally the grouping of an individual ident between a programme. For example with MTV Hits idents being aired, then a programme would follow and once it has finished MTV Hits ident would then be aired once again. This generally means that it puts the schedule into different segments. The overall idea of the segmentation within scheduling would stem from the film industry. With the opening titles these tend to often be the names of the production as well as the distribution companies, followed by the actors who were in the film as well as the director. However, at the very end of the film the credits would roll of all individuals who had taken part within the production. Due to the same ident being played consistently before and after a show/ film, due to this it generally reinforces the overall channel's identity as well as making it clear at the same time to the audience exactly what channel in which they are watching.
Generally, non-commercial channels such as the BBC do not have the time between programmes that advertisements have to provide for commercial channels such as ITV and Channel 4.
Idents add time between programmes generally for the following reasons;
- To provide relevant information.
- To promote a variety of programming.
- To regulate the scheduling to fill time.
- To provide a break for studio workers such as News and Sports.
With segmentation within scheduling, this is generally the grouping of an individual ident between a programme. For example with MTV Hits idents being aired, then a programme would follow and once it has finished MTV Hits ident would then be aired once again. This generally means that it puts the schedule into different segments. The overall idea of the segmentation within scheduling would stem from the film industry. With the opening titles these tend to often be the names of the production as well as the distribution companies, followed by the actors who were in the film as well as the director. However, at the very end of the film the credits would roll of all individuals who had taken part within the production. Due to the same ident being played consistently before and after a show/ film, due to this it generally reinforces the overall channel's identity as well as making it clear at the same time to the audience exactly what channel in which they are watching.
Purpose: Scheduling
Scheduling!
Generally, an ident is there to play an important role when it comes to keeping scheduling for a channel organised. In terms of audiences, an ident is an ideal opportunity which provides their audiences with sufficient important and key information about programme scheduling for that individual channel. This information may perhaps entice the viewer to want to continue watching from that particular channel rather than choosing to swap over to another channel. Going into depth with a scheduling tool which is known as 'Stacking' this places two of the same or even similar shows on after another. With this an ident would generally be there to inform the audience of this which would therefore potentially maintain the audience flow.
Sometimes TV idents are sometimes aired during the period of time in which an advert is aired. This is a very effective use of scheduling due to it emphasising the channel as well as keeping the channel in the viewer's mind. This would generally be reminding them of the brand and it's overall identity.
An ident for E4 would be the beach which this I felt it clearly represents summer and is quite generally natural, which often is often shown during this time of year as it is coming up to summer. You can see that with the ident it is based around a sunny day at a beach, which would also indicate that obviously the ident is shown during the day.
With the design however, in terms of colours, objects, movement and overall space I feel this suggests a certain tone, which would generally be fun, bright and potentially exciting. I feel this that is a perfect example of a careful consideration for the actual scheduling in which of the ident and it results in a much higher quality audience interaction due to the fact that there is an identifiable link between when the ident is being broadcasted and generally at what time of day and year. With this, the same could be said for Channel 4's Tokyo ident back in the day which was set at night in the capital city. This would create a subdued tone and as a viewer of Channel 4 myself, I can clearly see from research that this ident back in the day and was broadcasted in the evenings. Generally, this would be an accurate indication in terms of times, whether day or night and when it is being broadcasted.
Generally, an ident is there to play an important role when it comes to keeping scheduling for a channel organised. In terms of audiences, an ident is an ideal opportunity which provides their audiences with sufficient important and key information about programme scheduling for that individual channel. This information may perhaps entice the viewer to want to continue watching from that particular channel rather than choosing to swap over to another channel. Going into depth with a scheduling tool which is known as 'Stacking' this places two of the same or even similar shows on after another. With this an ident would generally be there to inform the audience of this which would therefore potentially maintain the audience flow.
Sometimes TV idents are sometimes aired during the period of time in which an advert is aired. This is a very effective use of scheduling due to it emphasising the channel as well as keeping the channel in the viewer's mind. This would generally be reminding them of the brand and it's overall identity.
An ident for E4 would be the beach which this I felt it clearly represents summer and is quite generally natural, which often is often shown during this time of year as it is coming up to summer. You can see that with the ident it is based around a sunny day at a beach, which would also indicate that obviously the ident is shown during the day.
With the design however, in terms of colours, objects, movement and overall space I feel this suggests a certain tone, which would generally be fun, bright and potentially exciting. I feel this that is a perfect example of a careful consideration for the actual scheduling in which of the ident and it results in a much higher quality audience interaction due to the fact that there is an identifiable link between when the ident is being broadcasted and generally at what time of day and year. With this, the same could be said for Channel 4's Tokyo ident back in the day which was set at night in the capital city. This would create a subdued tone and as a viewer of Channel 4 myself, I can clearly see from research that this ident back in the day and was broadcasted in the evenings. Generally, this would be an accurate indication in terms of times, whether day or night and when it is being broadcasted.
Purpose: Packaging and Re-Packaging
Packaging and Re-Packaging!
Idents generally serve as somewhat an anchor which contains meaning which reflects their ethos, BBC mostly reflects their ethos. BBC most recently changed their idents whcih were used to reflect their fourth and new ethos of overall celebrating cultural diversity. They responded to this change by directly changing by repacking their idents away from their circular branding to spaced within the UK in which celebrates diversity.
The overall concept when looking at packing and repackaging is generally the evolution of re-designing idents from the same channel while still maintaining a sense of the same corporation identity and general theme, but with a change in brand identity and possible characteristics in which the channel felt would better appeal to their audiences.
Re-brands tend to be quite dependent on their viewing figures. For example if the statistic were low, a channel would generally choose to want to expand their target audience and for this would require to make alterations to the actual brand. However, this would not affect the overall brand loyalty if changes were enabled the current audience would still be able to decipher that the channel is still the same through the actual ident.
Another channel (ITV) had a re-branding and it took place in the overall attempt to be able to appeal to a younger range in terms of audience. This would be evident through the use of typography which would generally appeal due to it being curly and swirly. Which overall to me would suggest a casual, informed tone and one which would be associated with the age category of teenagers as well as younger adults. The technique with the colours as well suggest that the graphic designers had changed the colours of the logo according to the colour scheme of the programme being broadcasted. Due to the overall fact that ITV airs a diverse range of programmes I feel that this is a clever and well used technique. The overall re-branding of the logo had made it more visually appealing for its audiences.
Old logo
New logo
When comparing the logos, with the old being yellow and black with the straight-edged typography of the logo, I personally feel that this is a very professional and corporate tone. Which overall reflects the previous target audience of mainly adults as well as older audiences in general. With the new logo being more colourful which I feel generally reflects and attracts younger audiences to bright colours as I personally would rather be looking at something with more than just two colours which was what was incorporated within the old logo.
Idents generally serve as somewhat an anchor which contains meaning which reflects their ethos, BBC mostly reflects their ethos. BBC most recently changed their idents whcih were used to reflect their fourth and new ethos of overall celebrating cultural diversity. They responded to this change by directly changing by repacking their idents away from their circular branding to spaced within the UK in which celebrates diversity.
The overall concept when looking at packing and repackaging is generally the evolution of re-designing idents from the same channel while still maintaining a sense of the same corporation identity and general theme, but with a change in brand identity and possible characteristics in which the channel felt would better appeal to their audiences.
Re-brands tend to be quite dependent on their viewing figures. For example if the statistic were low, a channel would generally choose to want to expand their target audience and for this would require to make alterations to the actual brand. However, this would not affect the overall brand loyalty if changes were enabled the current audience would still be able to decipher that the channel is still the same through the actual ident.
Another channel (ITV) had a re-branding and it took place in the overall attempt to be able to appeal to a younger range in terms of audience. This would be evident through the use of typography which would generally appeal due to it being curly and swirly. Which overall to me would suggest a casual, informed tone and one which would be associated with the age category of teenagers as well as younger adults. The technique with the colours as well suggest that the graphic designers had changed the colours of the logo according to the colour scheme of the programme being broadcasted. Due to the overall fact that ITV airs a diverse range of programmes I feel that this is a clever and well used technique. The overall re-branding of the logo had made it more visually appealing for its audiences.
Old logo New logoWhen comparing the logos, with the old being yellow and black with the straight-edged typography of the logo, I personally feel that this is a very professional and corporate tone. Which overall reflects the previous target audience of mainly adults as well as older audiences in general. With the new logo being more colourful which I feel generally reflects and attracts younger audiences to bright colours as I personally would rather be looking at something with more than just two colours which was what was incorporated within the old logo.
Purpose: Marketing
Marketing!
In general sense, marketing is the overall study and management of exchange in relationships. Promotion, marketing since within this as idents are serving as a method of promotion both the channel but also acting as a service and the goods which it would sell. With a successful ident, this would generally help with the promotion of an individual programme. An example of this would be E4's Eefer is generally quite a smart and practical way of marketing The Big Bang Theory, which is known as E4's most popular show. The reason behind this is generally due to the fact that they are utilising the overall themes of robotics which are seen in The Big Bang Theory within the ident itself. The clear attempt of synergy had been made even clearer given the fact that the robot was first shown to the audience along with the release of The Big Bang Theory on E4.
Idents can generally be useful as a marketing tool if a channel were to consistently promote a new show or even a returning series. A good example of this would be Channel 4's idents which are for the Simpsons. Channel 4 would/ could release a new ident with the theme of The Simpsons everytime a new season were to be released.
In general sense, marketing is the overall study and management of exchange in relationships. Promotion, marketing since within this as idents are serving as a method of promotion both the channel but also acting as a service and the goods which it would sell. With a successful ident, this would generally help with the promotion of an individual programme. An example of this would be E4's Eefer is generally quite a smart and practical way of marketing The Big Bang Theory, which is known as E4's most popular show. The reason behind this is generally due to the fact that they are utilising the overall themes of robotics which are seen in The Big Bang Theory within the ident itself. The clear attempt of synergy had been made even clearer given the fact that the robot was first shown to the audience along with the release of The Big Bang Theory on E4. Idents can generally be useful as a marketing tool if a channel were to consistently promote a new show or even a returning series. A good example of this would be Channel 4's idents which are for the Simpsons. Channel 4 would/ could release a new ident with the theme of The Simpsons everytime a new season were to be released.
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Limitations: Analogue, Digital Recording and Transmission Systems
Analogue, Digital Recording and Transmission Systems! Chandler, D & Munday , R. 2011. A Dictionary of Media and Communication. Oxf...
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Size! When you're creating an ident it is generally a good idea to think about the overall dimensions which are within video screens. ...
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Typography! With External Agencies they tend to be employed by certain institutions which are generally limited to certain 'house font...
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Encouragement of Brand Loyalty! Idents are generally created for the use of promotion and to form a potential identity which would stick f...
